With the development of Internet, traditional channels has become increasingly difficult to walk, LED lighting manufacturers have gathered to look at the new channel, O2O that manufacturers have been optimistic about the pattern. Although promising, but very few manufacturers will bold, desperate, LED lighting manufacturers have tested the water, go beyond that. Rare cases can the industry learn how manufacturers are to embark on a new O2O model?
O2O model leverages Internet geographies, without borders, vast amounts of information, massive user advantages, while fully tap the resources offline, and then facilitate transactions both online and offline users of goods and services, buy O2O is typical.
For users: do not go out, you can easily understand the online business information and comprehensive description of the services provided, there has been a review of consumer customers can learn; online consultation can communicate directly through the network, reducing customer's cost of sales; and line On appointment, personalized custom, home services, etc., the customer can get a better shopping experience.
In addition to experience, consumers are more likely to care about the price. O2O advantage because it can directly implement the brand to consumers, reduce intermediate links, the price is cheap, easy to buy and discount information timely informed. In addition, the use of O2O model greatly expand sales channels, but also reduce the cost of marketing businesses. Energy saved could increase investment in improving services and to improve product quality, sales price of such natural advantages.
First, make full use of social resources. For example, Uber is a typical example. It allows you to buy a cell phone to take a private car service applications. The way it works is as follows: Download Uber application, a request to issue a taxi; a private car arrived within a few minutes in front of you (the GPS application can track the location of private cars); you can choose to use private cars bike; you can also check per car to you that the distance traveled road map; payments and gratuities by credit card automatically. Although the cost is higher than the price of a taxi, but it is comfortable and quick taxi to none. Obviously it is due to give the taxi industry has brought significant innovation, and therefore have a strong competitive edge.
For LED lighting purchase, consumers are more concerned about the quality, design, installation, service and other issues, if the LED lighting industry through the integration of all resources can be one-stop solution, online booking, home design, site installation Electric Power Industry 's "last kilometer", so the fastest delivery of goods to consumers, which would be welcomed by consumers, especially.
Under the Internet model, LED lighting manufacturers in addition to the quality of products than the competition but also competition services of the same quality at the same price of the product, if you can provide more services and perfect after-sale protection, consumers prefer. O2O is not only a channel model, but also manufacturers face the consumer to fully demonstrate the superiority of their own to show the table above, the LED lighting manufacturers to establish a new image, after only win consumer recognition, LED lighting manufacturers in order to channel construction stand up.